# Vertical Pricing Model Purpose: set the starting monthly price for **1 MySam Agent** at **30% of estimated monthly revenue leakage**. This is a proposal model, not a promise. Replace the assumptions with the buyer's real call volume, close rate, and value during discovery. --- ## Pricing Formula ```text monthly leakage = monthly inbound lead opportunities x missed/delayed lead rate x expected close rate on captured leads x conservative won-lead value weekly leakage = monthly leakage / 4.33 1-Agent starting price = monthly leakage x 30% ``` Default missed/delayed rate: **28%**. Why 28%: CallRail reports that, on average, 28% of calls to businesses go unanswered. Other missed-call studies cite higher small-business rates, but 28% keeps the first pricing model conservative. Why speed matters: Harvard Business Review's lead-response research found companies that respond within an hour are nearly seven times as likely to qualify a lead as those that wait longer. This supports treating slow response like leakage, not just inconvenience. --- ## Recommended Starter Prices | Vertical | Monthly Lead Assumption | Missed/Delayed Rate | Close Rate | Conservative Won-Lead Value | Est. Weekly Leakage | Est. Monthly Leakage | 1-Agent Starter Price at 30% | |---|---:|---:|---:|---:|---:|---:|---:| | Med Spa & Aesthetics | 40 consult leads | 28% | 35% | $1,800 first-year client value | $1,630 | $7,056 | **$2,100/mo** | | Dental & Orthodontics | 25 new-patient leads | 28% | 70% | $700 first-year patient revenue | $792 | $3,430 | **$1,000/mo** | | Home Services | 60 service/quote calls | 28% | 50% | $900 blended job value | $1,746 | $7,560 | **$2,250/mo** | | Legal Services | 40 inquiries | 28% | 14% | $4,000 retained-client value | $1,448 | $6,272 | **$1,900/mo** | | Fitness, Wellness & Salons | 50 booking/package leads | 28% | 50% | $1,200 client value | $1,940 | $8,400 | **$2,500/mo** | | Auto Repair & Detailing | 50 service/estimate calls | 28% | 55% | $650 average repair/order value | $1,156 | $5,005 | **$1,500/mo** | | Real Estate & Property Services | 40 buyer/seller/renter inquiries | 28% | 3% | $10,000 commission value | $776 | $3,360 | **$1,000/mo** | Use rounded prices in proposals. If the buyer's actual numbers produce a higher result, price from their math. --- ## Vertical Notes ### Med Spa & Aesthetics Source-backed value anchor: - Dean Garland's med spa LTV analysis lists average first-year Botox/neurotoxin value around $1,800 and 5-year value around $9,000. - Boulevard reports average med spa revenue around $1.8M-$2M annually in 2025, supporting high lead-value sensitivity. Proposal line: > If the practice misses just eleven consult opportunities in a month, and only four of those would have become clients, the leakage is already around $7K before considering repeat visits. ### Dental & Orthodontics Source-backed value anchor: - Overjet says a healthy practice often targets 20-30 new patients per month. - Vyne Dental cites roughly $700 annual revenue and $7,000-$10,000 lifetime value per patient. - Delmain cites survey-backed gross production around $4,200 per patient, with many practices reporting $5,500-$7,500 LTV. Proposal line: > This model prices only against first-year patient value. If we price against lifetime value, the leakage number gets much larger fast. ### Home Services Source-backed value anchor: - Angi lists average HVAC repair around $350, with a broad range up to $3,000. - Home service calls often include replacements, emergency work, and estimates, so the proposal model uses a blended $900 won-job value. Proposal line: > In home services, the first company to answer often owns the job. The price is anchored to recovered calls, not software seats. ### Legal Services Source-backed value anchor: - LexGro and AgentZap report an average law-firm inquiry-to-client conversion around 14%, with top performers far higher. - The model uses a conservative $4,000 retained-client value. Many practice areas will be higher. Proposal line: > At legal lead values, even a low close rate makes missed intake expensive. ### Fitness, Wellness & Salons Source-backed value anchor: - Kilo cites average U.S. gym client LTV around $1,381.55. - Bella Booking gives a salon CLV example of $95 per visit x 8 visits per year x 4 years = $3,040. - The model uses $1,200 to avoid overpricing early proposals. Proposal line: > The missed lead is not one missed appointment. It is the first appointment, rebooking, membership/package conversion, retail, and referrals. ### Auto Repair & Detailing Source-backed value anchor: - Kelley Blue Book/Cox Automotive reports consumers spend an average of $838 fixing vehicles. - PartsTech-related shop data cites many shops with average repair orders between $500 and $749. - The model uses $650 as the conservative won-order value. Proposal line: > A missed call at a shop is often a missed bay slot, missed estimate, and missed repeat customer. ### Real Estate & Property Services Source-backed value anchor: - Clever reports average total realtor commission around 5.70%, typically split between sides. - On a roughly $400K transaction, a single-side commission near 2.5% is about $10K. - The model uses a low 3% lead-to-client conversion to stay conservative. Proposal line: > Real estate can tolerate a lower conversion rate because one captured client can pay for months of the system. --- ## Source URLs - CallRail missed call benchmark: https://www.callrail.com/blog/missed-calls-costing-your-business - Harvard Business Review lead response research: https://hbr.org/2011/03/the-short-life-of-online-sales-leads - Dean Garland med spa LTV: https://www.deangarland.com/insights/lifetime-value-of-med-spa-treatments/ - Boulevard med spa revenue benchmark: https://www.joinblvd.com/blog/average-medical-spa-revenue - Overjet new dental patient benchmark: https://www.overjet.com/blog/how-many-new-patients-should-your-dental-practice-target-monthly-in-2025 - Vyne Dental patient value benchmark: https://vynedental.com/blog/a-modern-approach-to-dental-practice-collections/ - Delmain dental LTV benchmark: https://delmain.co/blog/average-lifetime-value-dental-patient/ - Angi HVAC repair cost benchmark: https://www.angi.com/articles/how-much-hvac-repair-cost.htm - LexGro law-firm conversion benchmark: https://lexgro.com/insights/law-firm-lead-conversion-benchmarks/ - Kilo gym LTV benchmark: https://usekilo.com/how-to-run-a-more-profitable-gym-in-2025/ - Bella Booking salon CLV example: https://bellabooking.com/questions/salon-client-lifetime-value-how-to-track - Kelley Blue Book auto repair cost benchmark: https://www.kbb.com/car-advice/average-vehicle-repair-costs/ - Clever real estate commission benchmark: https://listwithclever.com/average-real-estate-commission-rate/